Advanced Online Advertising

Search Engine Marketing Program leading to Google AdWords Certification. Sessions start on 11th March. Classes every Sat 10:00 am.

Instructor

Amitabh Verma

Amitabh Verma
An ex-Googler and Founder of AMP Digital Solutions with more than 15 years of experience in sales and marketing.Over the last one year, Amitabh has trained professionals from more than 100 companies in the art of digital marketing. Amitabh also consults with large MNC in India and abroad.

Advanced Online Advertising

INR. 19900

The program is conducted online through web conference, so you can login from anywhere. The program starts on 11th March, 2017, and will be held every Saturday from 10.00 am - 1:00 pm. Amitabh will conduct all the sessions. At the end of the program, you will be prepared to take the certification tests conducted by Google and should be able to get certified by the leader in online advertising.

The hands on program will teach you Search, Display, Youtube and Mobile Marketing, through 3 sections. In the first section on Advertising Fundamentals, you will draw a comparison with the organic and paid part of search results, and you will learn the basics of Search Engine Optimisation (SEO). Moving on to advertising part, you will create campaigns, select keywords, write ads, and bid appropriately. You will learn different ad formats, bidding options, keyword match types, and how AdWords auction is conducted. Moving to the Advanced Search section, you will learn about the Product Listing Ads, Dynamic Search Ads, Invalid Clicks, Keyword and Display Planner tools, Conversion tracking, AdWords extension, and various optimisation methods.

In the Display Ads section, you will learn about the Display Ad Builder to create banners and different targeting methods based on placements, topics, interest category, demographics etc. You will learn about Remarketing, especially how to create lists and run remarketing campaigns on display network. You will also run about Youtube video ads and mobile advertising, especially the ad formats, targeting options, bidding etc. Video and mobile ads are evolving and an exciting options for marketers today. Overall, this is a very comprehensive program that will take you a step forward in your path to become a successful online marketer.


Session Details

1. Search Engine Optimisation
2. Introduction to Search Engine Marketing
3. Account Management Basics
4. Bids, Budget, Ad formats, Ad Auction
5. Account Optimisation, Multiple Accounts, Billing
6. Search Fundamental Test and Analysis
7. Advanced Ad Formats, Ad Quality
8. AdWords Tools and editor
9. Ad Extensions, Adwords Experiments, Optimisation
10. Search Advance Test and Analysis
11. Display Overview, Display Ad Builder
12. Remarketing, YouTube & Video Ads
13. Mobile Ads
14. Display Test and Analysis